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Chili Beer Pour

Taking it slow

No one seems to care about the choice cuts of meat or the blend of spices…

Nobody took note of the beautiful Southern girl’s claim it was the -best- recipe…

Not one person bats an eyelash at the exotic secret ingredients and the length went, the distance traveled, to procure them…

Their eyes light up though, and mouths grin with that indwelling pavlovian response when they see that -this- goes on top:

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Nacho Cheese

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Thursday we did things a little different than our typical #SEOBBQ. Thursday we fired up plugged in our brand new crockpot and set off to slow-cook up a batch of what we’ve been told is The Best no-bean chili we’ll ever taste. After a morning of chopping and dicing our prep work was done and the day’s SEO work began. It was a particularly sleepy morning on what’s seemed like an exceptionally long week. While the meat melted and spices percolated something felt amiss. Nothing was happening fast enough, and this chili was a glaring bubbling meaty metaphor.

Search Engine Optimization is slow, slow, work. Building and executing successful campaigns takes patience and resilience, qualities that we often talk about around the office with admiration… Warnings and disclaimers  of which we go over with our clients every day. Often times we find it difficult to wait, and even harder to take our own advice. Month after month though, project after project, successes come to fruition. We’re reminded that the hard work pays off ten fold what the quick and sensationalist does.

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Everyone was excited to put the Juanita’s Nacho Cheese Sauce on the chili, even us. We had our hesitations and doubts, obsessively monitoring the progress. In the end though the work paid off. The chili is all anyone could talk about, and they each kept coming back for more. We’re taking it slow, building our business right, and we’re here to help you do the same. Let’s get cooking.



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The Recipe:[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]

You will need:[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]

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  • 5 Pounds of Lean Trimmed Beef Brisket: Cut into small cubes (don’t skimp on the good stuff)
  • 1 Pound of Bacon: Cut into small bacony pieces
  • 1 Pound of Sweet Red Onion: Diced until you weep
  • 12 Ounces of Canned Green Chili’s: Diced
  • 28 Ounces of Tomatoes: Diced
  • 6 Ounces of Tomato Paste: The pastiest
  • 36 Ounces of Beer: Light Mexican beer is recommended for first timers (that means Tecate)
  • 1 Ounce of Unsweetened Chocolate: Coarse chopped (we used Scharffen Berger)




Spices:[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]

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  • 1/3 Cup of Chili P, Yo
  • 2 Tablespoons of Garlic: Pressed hard
  • 2 Tablespoons+ of Cayenne, or Ghost Peppers, whatever
  • 1 Tablespoon Cumin
  • 1 Tablespoon Oregano
  • 1 Tablespoon Sea Salt
  • 1 Tablespoon Black Pepper
  • 1 TEAspoon Coriander




Additional Fixin’s: Recommended[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]

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  • Fritos
  • Nacho Cheese
  • Avocado
  • Cheddar Cheese: Shredded
  • Sour Cream
  • Onion: Diced
  • Cilantro
  • Insanely hot sauce




To cook:[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]


  1. Throw that Bacon into a large skillet and cook till ~50% to your desired crispiness (we prefer a little on the soft side)
  2. Add Onion and Garlic to the Bacon and cook down real nice like
  3. Place the Garlic-Bacon-Onion mix into a large crock pot along with all remaining ingredients and spices. Mix well.
    *Add Two beers for now. Save the third for later if chili is too thick. Help yourself to one for all the good work you’ve done.
  4. Set crock pot to low for at least 8 hours. Try to avoid obsessive monitoring. Stir occasionally.
  5. Leverage event for social media outreach and blog post.
  6. Serve when brisket pieces fall apart effortlessly. Keep on Warm till the party’s over.




Advanced Maneuvers:[separator_small color=’545454′ thickness=’1′ up=’5′ down=’5′]

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  • Frito Pie
  • Frito Pie inside of grilled cheese sandwich
  • Cornbread-bowls
  • Chili dogs:






SEOBBQ Chilidog



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